Friday, June 20, 2008

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Franchise Ownership: How It Works
Almost all people have the vision of running their own business someday. However, only a handful of those people get to have that dream. There are a lot impediments that are encountered and plenty of what-ifs, especially if you are considering to open a new business enterprise. This is all too risky for most people. That is why a franchise ownership would be the safest solution to your entrepreneurial ambition.

To obtain a franchise means that you pay a franchising fee to get a license and the right to sell a product or open a service that is the same as a certain specific business. A franchisor, which is usually a company that has a successful product or service, will sign a continuing contract with a franchisee, allowing the franchisee to operate using the trade name, trademarks, products, trainings and the likes. All of this can be availed in exchange for an amount that can be substantial.

Basically, when you buy a franchise, you lessen the investment risk. You have immediate name recognition since the product or service that you are offering is relatively known. This would also include training and support that will certainly help you out in your business. Nonetheless, like any other business ventures, success is still not a guarantee. Outlined below are the several aspects of a usual franchise scheme:

* Franchise Fee

As mentioned earlier, for the franchisee to be able to obtain rights in using some essential components of a franchisor’s business, a hefty amount has to be paid. The franchisee has to pay an initial amount to the franchisor for the license to use the name of the franchisor’s business. Once your business is already operational, you are required to pay royalties based on a certain percentage of your weekly or monthly gross revenue. In addition, the royalties still has to be paid even if the franchisor was not able to provide you with quality service and support.

* Franchise Controls

Basically, the franchisors take control on how the franchisees run their business. This is to assure that all outlets have uniform services and products. These controls may constrain your capacity to implement your own business management style. Some examples of these restrictive controls by the franchisors are: approval of the site where you want the business to open, adherence to the design standards set by the franchisors, and limitations to the methods of operation.

* Franchise Renewal or Termination

The franchise is only for a certain length of time, usually around 15-20 years. When the contract is over, you can apply to renew the franchise. However, the new contract is not necessarily the same as the previous contract. The franchisor has the right to change any of the conditions set in your previous franchise contract. They could raise the amount of royalty payments or enforce new operational methods; it all depends on the franchisor. The franchisor also has the right to terminate your franchise in the event that you violate any stipulation in the franchise contract. Furthermore, if your outlet does not abide to the performance standards, then it can be grounds for termination or non-renewal.

Acquiring a franchise would be the best stepping stone for entrepreneurs to enter the complex world of small business ownership. There are a lot of advantages in franchise ownership, however it also its own set of downsides. If you have considered all the aspects and are still raring to go into this business, then there are various ways to find franchise prospects. Choose a franchise that is suitable for you, sign that agreement, do all the necessary leg work, and you are all set to be an entrepreneur.

2 comments:

Unknown said...

Neat post. I'll keep this in mind because I plan on running my own business soon. I know it'll be tough, so I can use all the help and advice I can get. More recently I've been thinking about buying a business instead of starting one from scratch. Maybe a franchise? Home based? I’m not sure. Do you have any suggestions? Advice? Thanks.

Unknown said...

@P.Chrystie -- If you're thinking about buying a business, there are bunch of websites that offer the service. I know there's BizTrader.com, which is an online global marketplace where you can buy and sell a business. It has excellent tips and advice, and you can also use it to find a lender, broker, etc.

I also highly suggest checking out any small business groups in your area. They can be very helpful, and it's always good to network.

Good luck!